Adeife Adeoya, a young Nigerian entrepreneur, has sparked a wave of conversations online after sharing a heart-wrenching video about the struggles of running a business. In the emotional clip, she breaks down in tears as she expresses her frustration and disappointment over an employee’s unexpected resignation.

Adeife, the founder of Remote WorkHer, an organization that supports women working remotely, revealed that she started the platform as a passion project before turning it into a business. Over time, she worked tirelessly to expand her brand, implement strategies, and collaborate with consultants to refine operations.
However, her world was turned upside down when her community manager, who handled her online platform, suddenly quit without prior notice. In the video, Adeife admitted feeling overwhelmed and unsure of her next steps. Despite making efforts to improve employee satisfaction, including salary increases, Adeife lamented that her workers continued to leave.
“I hate it here. I’m tired of owning a business. God help me. I’m sorry for crying. Business owners, please help. How did you navigate this?” she captioned her post.
The video sparked a flurry of reactions from netizens, with many offering words of encouragement and advice. Some suggested that Adeife take a break and re-strategize, while others offered insights into how to improve employee satisfaction.
See some reactions below;
@celine21_: “Can you put remoteworkHER on a pause ? Restrategize and come back stronger. There is no harm in that. Jesus even after preaching on the mount, retreats to a quite place to recharge His Spirit.”
@Faces By Sunshine MUA_IN_UYO: “So sorry Adeife. I’ve worked as a community manager for large crypto communities and these are my suggestions. first of all 1800 active people is a lot for just one person to handle day in day out.”
@Kome kadin | Beauty Creator: “Honestly it is unfair. You can’t just quit without giving heads up. Let be honest here. Nothing like the work load is too much or something she saw the work duties and took the job.”
@Tamara: “All of you saying this is nt fair n all, when that job opening came 4 150-200k offer with all the specifications I knw it will be hard, expect the person looking 4 survival. In this T-pain economy.”
@Braidedwigs by nadi: “All of u are just quickly jumping into conclusions. Based on a one sided crying video. No one will leave their job if they being treated well, or being supported.”