Don Jazzy, a.k.a. Michael Collins Ajereh, the CEO of Mavin Records and a top music entrepreneur, has disclosed that he forbids his artists from releasing singles or albums on the same day as Asake or Wizkid.
Jazzy stated that releasing songs on the same day as the pair can constitute musical suicide in a podcast conversation with Fisayo Fosudo.
It goes without saying that Asake and Wizkid are two of Nigeria’s most successful musicians in the age of streaming.
Don Jazzy stated:
“We [Mavin] are moving from the traditional Friday release date to Wednesdays and Thursdays because there are no more Fridays [without another artistes dropping a song].
“If my artiste is to drop a song or project on a Friday and Wizkid or Asake is also releasing that day, I will move our release date because you don’t want to just die a natural death.”
Stars such as Rema, Ayra Starr, Crayon, Boy Spyce, Johnny Drille, Lifesize Teddy, and Magixx are signed to Mavin Records.
